Sunday, June 29, 2008

Honda Minivan

I just saw a commercial for the Honda Odyssey and they were touting the "green" nature and gas saving ability of the vehicle. The major way they tried to do this is by advertising that you could drive 483 miles on one tank of gas. They also share that the vehicle gets about 23 mpg highway.

A little quick math shows an approximately 21 gallon tank. This means that at current Fresno gas prices you would be paying almost $100 every time you fill up.

Long story short, distance you can travel on a tank of gas is not a great way to show how green a vehicle is. If I were to use this strategy to market, I would make sure the vehicle had an extra large reserve tank for fuel.

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