Thursday, October 23, 2008

New Pepsi Logo?

I've been seeing some rumors around the blogosphere about Pepsi changing/updating their logo.

Via Brand New

If this change is in fact real or at least close to what it will be, what do you think?

My impressions are mixed.

First, it is difficult to create brand identity if you continually change your look. The most recognizable logos really don't change that much, and case in point, the Coca-Cola logo remains the same, and happens to be one of those logos.

Second, these changes (mostly for Pepsi) aren't so drastic that they aren't reminiscent of logos of past eras. The red/blue/white circle design is "basically" still there. (Although it does look a little less like the Korean Air logo now)

I also don't think that Pepsi will have as many issues with the logo change as they would if they changed their recipe (like New Coke).

I think the logo looks hip and contemporary, but it all comes down to whether or not the customer will be scared off or intrigued. By changing a logo, which is a huge key to a brand, the actual product needs to be relied on.

One thing I thought was originally cool about the difference between pepsi and diet pepsi logos was that they are slightly different. A product like Diet Pepsi is in fact a competitor to the original of Pepsi. The biggest problem is that when two brands like Diet Pepsi and Pepsi share the same logo it is hard to reconcile the differences of the product while in the same packaging. I thought that the slight differences in logo would do something to differentiate the two products, but I think to be really effective you have to make them completely different brands. The biggest issue with that is it is VERY scary.

What do you think of the new logos?

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