Read this blog post from Noisy Decent Graphics about the end of the life of black and white logos.
I agree with him about black and white logos being much less useful in a world of increasing digital presence. I also think that as we move completely away from paper and exclusively to digital medium then the black and white logo will cease to be of any use.
I do, however, continue to believe that a simpler logo is better than an extremely complicated one. Not only is having a logo that can cross mediums important, but also a simple logo allows for easier recognition.
I agree with him about black and white logos being much less useful in a world of increasing digital presence. I also think that as we move completely away from paper and exclusively to digital medium then the black and white logo will cease to be of any use.
I do, however, continue to believe that a simpler logo is better than an extremely complicated one. Not only is having a logo that can cross mediums important, but also a simple logo allows for easier recognition.
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