Tuesday, November 03, 2009

Timely Communication

I received an email from Microsoft this morning from their Windows Phone department. Today is November 3rd, three days after Halloween and two days after the end of daylight savings time.

Of the six section headers in the email, there are two that I would consider untimely.
  1. "Is your phone ready for Daylight Saving Time?"
  2. "Spoooooky (and free!) ringtones - Turn your phone into a Halloween factory..."
I would have loved these topics 1-2 weeks ago, but they just seem a little bit useless now. Is it at all worthwhile to send out this communication after the fact, or does it do more harm than good? What do you think?

1 comment:

Luke said...

MORE HARM! That's creating (or reinforcing) a negative brand image.