Friday, March 27, 2009

Alberta's New Logo

If you haven't heard, the Province of Alberta recently redesigned their tourism logo.

Growing up I always thought the old logo was good, but it needed an update. However, like almost everything else, what goes around comes around. The comment from Armin in the Brand New link above says it perfectly, "The old logo... is quite awesome and would probably sell like crazy on a ringer tee at Urban Outfitters."

Check out this brand book (PDF, 5.22MB) showcasing the new brand and what it means.

Also, check out this video.

The similarities in the "A" was one of the first things I noticed in when I saw the new logo. I like the new logo, and I don't mind the square at the end, which some people aren't too fond of.

What do you think?

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