What is 230?

If you've watched TV recently, you may have seen this commercial.

It's one of the simplest commercials, or rather teaser commercials I've seen. It just has a winking power outlet that makes the zero in the number 230, and 8-11 below it. The background of the commercial is green, which emotes an environmentally friendly theme.



This article from Advertising Age has some insights, but mostly just guesses. However, the Internet community is fairly certain that this commercial is being run by GM, which narrows the guesses down quite substantially.

One idea that the entire US electrical grid is going to be converted from 120 volts to 230 is probably the least likely of them all. This kind of change would require an act of congress (I'm quite sure) and the government wouldn't spend money on teaser commercials for a switch like that. Did you see any teaser commercials for the switch to Digital TV broadcast? So a big change like this would be in the news while still in the bill stages in congress.

As far as marketing strategy I think it's a good technique to use on GMs behalf. It's creating mystery, and people are spending time trying to find out what it is. One aspect that is different in this case is that the commercial does not even include a website to go to. With a search on Google of "230 8 11" the top sponsored link is the Official Website, which has only slightly more information than the commercial. The website includes a flickr photostream and a twitter link that will allow you to twitter "I spotted 230. #whatis230". This strategy of not including a website address makes people a little more interested in what it is and forces these people to go out and search for it, rather than just type in an address in their browser.

When people take more initiative and time researching your marketing, then it's going to stay with them that much longer.

The biggest thing you have to watch out for is that people don't get too frustrated and just forget about it completely.

Being Bald

I recently shaved my hair completely off. I've had very short hair before, but I've never shaved it down to the scalp.

Since shaving off all my hair I've been told I look like the following people (in no particular order):

• Howie Mandel
• Vin Diesel
• Dr. Evil
• Mr. Clean
• Bruce Willis
• Captain Picard
• Lex Luthor
• Remy (from Higher Learning)

That's most of the names I can think of.

Another Trip to Edmonton

I am flying out this afternoon from Fresno to Edmonton for a few days. My Grandfather passed away quite peacefully yesterday afternoon. My brother Jonathan and I were going to be meeting my parents up in Edmonton this weekend to spend some time with my Grandfather as he was very sick and we knew he didn't have a lot of time left. Unfortunately we missed getting to see him this weekend by about a day. The funeral will be sometime early this week.

My Grandfather will surely be missed, and we all love him very much. He is in a much better place now.

Alice in Wonderland

In case you haven't seen the trailer for Tim Burton's new film Alice in Wonderland or for that matter heard about it coming out, check it out below. I think it is going to be really great.

Virtuality

It is a very long time coming, but I said I would blog on this and here it is.

Within the last few weeks I watched a feature film/show on Hulu from Fox called Virtuality. Unfortunately the show is no longer available on Hulu, so you'll have to wait until they might post it again.

Virtuality is basically a science fiction set in the future when the Earth is quickly becoming uninhabitable and a crew of scientists are sent into space to explore a nearby star system. The two things that make this show unique is that the lives and experiences of the crew is being video taped and sent back to earth as a reality TV show, and the ship is fitted with a virtuality reality system to occupy the crew's time and keep them sane. Both of these two aspects of the show seem to be adding the conflict, keeping it from being boring.

I liked the show a lot, and I hope Fox (or someone) picks it up. I think it has potential to be really good, and I liked the acting so far.

Perfect Time for Rail

As you know, I am quite passionate about High Speed Rail coming to California. I try and share this enthusiasm with others so they can see all the positives associated with this project. One of the arguments I hear most often from people that don't really understand the project is "we can't afford a project like this while the economy is in this state."

These people need to read this article on the California High Speed Rail Blog.

Text or Call

With the new study done at Fresno State about texting while driving, I was reminded of something I heard while on my recent trip to Edmonton.

A DJ on one of the radio stations I was listening to was talking about getting in touch with the radio station, and she said "And if you're driving, don't take any unnecessary risks by calling, go ahead and text us at XXXXXX". I thought to myself, is it really safer to text the radio station while driving than to call them?

What do you think?

Trip to Canada

A week ago I had the opportunity to fly up to Edmonton, AB for the weekend to visit family and friends and spend some time with my Grandpa. It was a both a happy and sad trip, but I'm really glad I got to go.

A long with spending quality time each day with my Grandpa, I visited with Grandma, Uncle Myron & Aunt Betty, the Jones, Tim G., and Mackenzie. As well, I saw a lot of other people at Church and those that came to visit my Grandpa while I was at the hospital. I drove by all the houses I lived in while in Edmonton, and I drove by all 4 schools I attended in Edmonton.

It was a big step for me, as it was the first time I had ever rented a car. Now that I am 25 I can rent a car like any other adult. The other parts of the trip weren't anything new as far as traveling is concerned though.

Edmonton sure is a growing city as I saw by all the construction (LRT expansion and cranes all over the city) and I realize every time I go how much I miss Edmonton and all the people I know up there.

10 000 miles

In the last month I finally hit the 10 000 mile mark on my Smart Car! It took about 11 months for this feat, and what it means is I was recommended to take my car to the dealership to have the car's first oil change and 10 000 mile service/check-up.

Unfortunately, the closest dealership (and the dealership from where I bought my car) is in San Jose, a mere 2 1/2 to 3 hour drive. It is Smart Center Stevens Creek and it is attached to and a part of the Porsche dealership next door. I was lucky enough to have my brother Andrew come along with me. We made the trek up to San Jose, got to the dealership at 9:00am and let the dealership do there thing. I got the car back shortly before noon, and we were on our way.

The complete work-up cost me about $160.

The dealership did the following on my car:

• Oil/Filter change
• Checked the lights
• Checked and topped up the fluids
• Checked system components such as wiper blades/hoses/belts/horn/clutch
• Checked battery
• Checked tires
• Checked brakes
• Checked underbody and exterior trim
• Washed the exterior of the car
• Vacuum/clean the interior

I also received a "Know Your Vehicle" pamphlet, which has a lot of good information such as tire tread and brake condition. I'm not sure if this was particularly specific to this dealership or not. The car wash was also nice, and I felt very appreciated by the staff at the Smart Dealership as well as the Porsche Dealership.

Wine for the Confused

After work last night I fired up Hulu and watched one of the videos in my queue. I got home at 11:45pm, so I didn't want to watch a full 2-hour movie, and I'm caught up on all my shows, so I found the shortest video in my queue. Wine for the Confused narrated by comedian John Cleese.

I don't consider myself a completely unaware about wine, as I've been wine tasting a number of times throughout California and even in Washington, but I'm by no means at the top of my game. The two things that have been the most helpful in enjoy wine are the wine tasting class I took at Fresno State University, and the numerous wine tasting trips I've taken where you can just chat with the people at the winery/tasting room and sometimes even the wine makers. I do enjoy wine and I am ever increasingly learning about wine and finding out what I enjoy and what goes well with what.

When I saw this show/film on Hulu I thought I might enjoy it because it is about wine and is narrated by a great comedian.

I was not disappointed. If you have about 43 minutes, I strongly recommend watching it. Cleese goes through such topics as wine tasting basics (flavors, smells, etc.), 3 red grapes/wines, 3 white grapes/wines, choosing a wine, price of a wine, and serving wine.